1A good online marketing strategy for companies will give more visibility and brand transcendence.
Online marketing -also known as marketing 2.0- is the combination of all the new technologies in the network. Companies present on the Internet have more visibility and, therefore, more brand awareness and transcendence. Companies that use online marketing have more direct contact with their potential customers. Marketing 2.0. allows to know the needs and desires of their own customers and, thus, to satisfy them first hand and, in the same way, to be able to compete with the rest of digitalized companies.
Through the tools of online marketing there is a greater effectiveness with respect to corporate strategies. In addition, it allows the control and monitoring of the campaigns carried out, thus being able to analyze the return on investment (ROI) made. Depending on the evolution of the analysis of the company’s strategies, they can be adapted on the fly and adapted to changes in consumer behavior with respect to a given campaign.
online marketing for companies All this produces an improvement in the development of online marketing actions since the correction of campaigns at the right time can produce a direct change in the actions of potential customers. Online marketing campaigns allow an appropriate segmentation through socio-demo graphic and psychological criteria and through their habitual behavior on the Internet. For example, through cookies, companies receive a series of personalized data that they store in databases to create customized advertising based on users’ tastes and preferences.
Once companies are established
online marketing allows them to expand their coverage through its tools to new markets, geographic areas or even to help in the acquisition of third party companies. The costs of online marketing campaigns are especially lower compared to traditional advertising media such as television, radio or the press.
On the other hand, we must not forget the serious problems that could be caused by poor management of online marketing tools, such as mismanagement of communications between customers or between company-customers or, even worse, between the public from competitors, which can damage the brand image and, as a result, seriously and directly harm the positioning of the brand. In addition, failures in security systems can reveal confidential data that can jeopardize the entire work of the organization.
Social networks for companies
Social networks are indispensable for companies and form a large part of the success of online marketing strategies.Better company-customer communication. Through social networks an innovative image is offered and communication with customers is facilitated. Through messages and opinions, the company can understand what users think of the brand.Increases web traffic. Good network management drives visitors to the company’s website to boost sales.Comments.
Users’ social media posts reveal company failures that managers miss.
So, organizations must use social media properly to meet goals and succeed with their digital marketing plan.
1 SEO and SEM strategies
2 SEO and SEM strategies are indispensable in the management of online marketing.
3 SEO (Search Engine Optimization). Content creation and web optimization put it in search engines’ top results.
SEM (Search Engine Marketing). It is the set of advertising actions in search engines and web pages. It gives visibility to the brand and the services and products it offers.
Another essential factor to take into account in digital marketing campaigns is email marketing. This effort is to make clients feel at home and buy. In short, online marketing and its tools go beyond the boundaries of traditional marketing. Online marketing strategies directly seek buyers in real time. New marketing helps to increase online visibility, analyze its effectiveness, generate messages, emotions and, ultimately, sales.